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You Are the Only Person Reading this Now

December 30th 2009 05:53


In the era of the internet and the information age, anyone would have to agree with me that we are generally fed far more information than we need to know, or even want to.

The statistical information provided on a lot of websites and other online sites these days would have to go high on my list as some of the most useless pieces of information for just about everyone, if not all, who click on to the site.



I’m talking about those widgets that tell me how many people have clicked on to the site, which to me is absolutely useless information to anyone but the owner or moderator of the site itself.

The other information that has caught my attention lately and confuses me even more, is the statistical information a lot of online news provides about the articles I am reading at any given time.

If you haven’t noticed this before, pay attention next time you click on to a news article and most of them have a statistic (often somewhere near the top left hand corner) that tells me how many people are reading the article at the same time I am.

Maybe I am a little in the dark but I fail to understand how I am supposed to interpret this information. Just say the statistic says "50 people are reading this article now" – am I supposed to interpret it as a good thing because I am reading a popular article and so I am keeping up with the Joneses, so to speak? Or would it be that I have just clicked on to the article at a time when a lot of people were reading it too?


The same can be said when I see “You’re the only person reading this now” I have wondered if this is meant to make me feel more intelligent than the rest of the population or that I am some sort of freak because I am the only person in the world who is interested in this topic. Maybe I have simply clicked on when everyone else is asleep. Or should it cause me a little concern that someone is watching every move I make?

It all highlights just how obsessed we have become with traffic - website traffic that is - in this age of internet marketing. Is it the headline that drives people to click on it or is it the topic of the article that makes it so fascinating?

What would be a lot more interesting information that we will never see on these articles would be something like this: "1000 people only read the first sentence of this article" because clicking on to an article and reading it are two entirely different things.

But I bet we will never see that happen.



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Comments
15 Comments. [ Add A Comment ]

Comment by Morgan Bell

December 30th 2009 06:01
i guess it indicates whether there is popular interest in the issue and gives you a little hint as to how much more you are going to hear about it

Comment by Janet Collins

December 30th 2009 06:06
Hi Morgan

I guess my point was that it is not telling me how many people have read it. It is simply telling me how many people are reading it at the same time I am and that really seems like rather pointless information.

But I guess any statistics will do

Thanks for dropping by.

Comment by Optomistic Opportunism

December 30th 2009 06:17
My two cents, such info should bring one more into the here and now. Although these people are not in physical presence with us, they are in the same place in cyberspace at the same time.

I am tempted by those sites that offer starting a conversation with those who are reading the same thing at the same time. Just to say what i think on the subject matter, and be heard in real time.


Comment by Janet Collins

December 30th 2009 06:37
Thanks for that OO. The thing I don't get is that when it comes to news online I don't know who the other people are who are reading it anyway. I wasn't referring to blogs, more to online news.

I have often wondered why this information would be useful to anyone.

Thank you for dropping by.

Comment by Spring-Heeled Jack

December 30th 2009 10:25
I think it's useful for online forums, where there's actually a degree of user interaction. As for everything else, I agree that it can really only be of interest to the author or administrator.

Comment by Janet Collins

December 30th 2009 10:33
Thanks Spring-Heeled Jack. It is good to find someone who agrees with me. I think we really go a little overboard tracking things sometimes.

Thank you for dropping in.

Comment by Journeywoman

December 30th 2009 12:46
I actually love seeing how many others are reading a particular article at the same time. I couldn't tell you why, though.

I like that you made the point about the headlines, Janet - they really do draw people in. For example, the headline "Centaur found off Qld Coast" definitely made me click, and I found more than 100 others reading it at the same time... made me smile. Oh and your headline is what brought me here also.

Comment by Janet Collins

December 30th 2009 12:58
Hey Journeywoman. Good to see you and thank you for the comment.

Yes, I think my post was really very tongue in cheek. I do think it is funny when I get the message "You are the only one reading this now" often with a little message "tell your friends"!!!

Having said that, I also think that some of that information is just a bit too much sometimes.

Thanks for dropping by and Happy New Year.

Comment by RubySoho

December 31st 2009 04:57
haha. i've often wondered about that too. i always feel like such a loser when i'm the only one reading an article. unless it's on an issue i consider important, then i feel annoyed that nobody else seems to care.

Comment by Janet Collins

December 31st 2009 05:06
Thanks Ruby. Now I know I am not the only one

Hope you have a good celebration planned for tonight and may 2010 bring you everything you want.

Thanks for the visit.

Janet

Comment by Jason King

December 31st 2009 06:42
There are 47 people stalking me right now and I love the attention

"1000 people only read the first sentence of this article" because clicking on to an article and reading it are two entirely different things.
- well said and now you know I also read the whole article

Happy New Years Janet

Comment by Janet Collins

January 1st 2010 02:33
Haha, Jason. Only 47?

Thank you and have a great New Year. And thanks for reading it all

Janet

Comment by Anonymous

January 1st 2010 21:55
i wanted to another issue that is about all the wrong information we are fed through the internet!

Comment by Journeywoman

January 1st 2010 22:37
Me too! So often you read something that is presented as fact but is actually a fictional creation of the writer. Depending on the subject, it can be really quite damaging.

Perhaps some sort of "credibility rating" needs to be introduced.... a kind of media watch, I guess, but for the modern media that is the world wide web.

Comment by Janet Collins

January 2nd 2010 01:07
Anon and Journeywoman. That would be a great idea but the trouble is that the "statistics" that we are getting are put together by the media outlets themselves. I doubt very much that they will have something written across their articles like .... This gets a -100 for truth!

Even without trying to make up stories, some of the journos themselves get facts incredibly wrong sometimes. The other day when that ex-Brit was put to death in China, a leading Australian reporter first came out saying he had been shot by a firing squad. Not true, later reports had him put to death by lethal injection.

It would be virtually impossible to monitor truth but in our immediate deadline world, even basic facts can be really distorted sometimes.

Thank you both for your suggestion.

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