Janet CollinsThe Wit and Wisdom of Sarah!
February 2nd 2010 23:30
Will Sarah Palin ever be able to live down her image? Not if a few publishers can help it.
Sensing that a Palin story was well worth a serious investment, publishers of a subsidiary of marketer IMG and Imagine That Publishing have joined forces to produce and publish a magazine devoted entirely to her.
The result - Sarah Palin: Faith, Family, Freedom, a 100-page glossy single-issue magazine.
While the cover’s bi-line, The Untold Story…….in her own words suggests that Palin is behind the magazine, publishers are adamant they have never met or spoken to her.
Instead they have captured some of the classic statements Palin made during her run for the vice-presidency and in the media and have filled the magazine with “never before seen” photos including one of her as a child with her siblings and a dead bear bleeding over a stump and one with moose antlers still attached to a fragment of body skull.
Among the family shots is one of a cute and chubby little girl with glasses and the publishers also say they used a lot of unpublished shots taken on her book tour last year.
Keen to tag on to the hype and popularity that has surrounded her book and her television appearances, the publishers went ahead with a large print run that they say is in the hundreds of thousands. According to them, the magazine which hit the newsstands and convenience stores in January is selling very well.
It certainly sounds like a hoot. There is even a section on The Wit and Wisdom of Sarah!
Publishers of In Touch Weekly weren’t so lucky with a Sarah Palin punt recently. According to The New York Post, the publishers dished out $US100,000 for a cover story on Palin and her daughter, Bristol, in January but the magazine sales were well below expectations, selling only 500,000. An issue two weeks earlier had sold double that figure. In Touch Weekly usually features stories on Hollywood celebrities and readers apparently weren’t all that interested in Palin, the politician.
This publishing adventure is bound to raise a few eyebrows, especially Palin’s. According to many media reports over the past year, she has been working hard at shaking off her poor public image.
Sourced: www.washingtonpost.com; www.nypost.com
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Comment by Wilson Pon
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For someone who became quite a joke on the campaign trail, Palin is doing wonders with her book and her celebrity status.
I'm not a fan either so you don't have to apologise. These guys are cashing in on her incredibly bad image and making it a lot of fun. They will probably make a lot of money and Palin - well she'll still be stuck wth THAT image!
Thanks for dropping by.
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I can well believe that!
Thanks for the visit.