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Job Cuts and the Shopfront Window

August 3rd 2008 11:32
Yesterday, after my early morning walk and my usual trip to my local Starbucks to read the daily newspaper over a coffee, I was confronted by the sign in the window. It read “COME IN AND JOIN US FOR OUR LAST DAY”.

I had heard the news on the radio the night before that many Starbucks outlets were closing down, although I didn’t realise my local one was one of them. The place was buzzing and the staff were as friendly as they always have been. One of them came up to me and presented me with a little gift of appreciation of my continued support.

It was not only the current staff in the cafe but many who had worked there had come back to say their goodbyes. Most of the staff in the outlet are reasonably young. Many were being absorbed into other outlets. Some had found other work. Others were waiting to hear.


What struck me most though was the sign in the window. All too often we hear of restructures in companies – and this has not only been recently. It happened so many times through the past few decades with large organisations transferring the jobs overseas. Only recently, Qantas announced severe cuts to its workforce.

The sign in the window made it more real somehow. It struck me then in a very powerful way just how much we have become desensitised to job cuts. We hear it on the news all the time but most of these big organisations don’t have a shopfront window and most of us would not know personally those who have lost their jobs, unless of course they are a family member or friend.

I have to say, I was taken aback by the enthusiasm and efficiency of the staff on their last day, particularly because many were going elsewhere or didn’t know where they were going. More so, I realised that it took a shopfront window sign and my final coffee in the place, rather than a news item, to feel for the ones who have been abandoned.

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3 Comments. [ Add A Comment ]

Comment by Daryl Goard

August 4th 2008 01:25
Yea I feel for these guys, even though Starbucks falls into that "Evil Corporate Monster" category most of the workers I see there are students and they need jobs too. They are closing 600 locations in the US. Google even has a map of the closings here.
Starbucks Closings

Cheers.

Comment by alt_ed

August 4th 2008 03:13
It's happening here in Oz too... There's 80 or so Starbucks outlets in Australia, and they are closing over 60!

Leaving a few trading as normal in our capital cities... Seems the Starbucks bubble has *popped*

Comment by Janet Collins

August 4th 2008 09:25
Daryl and alt_ed

According to an article in today"s Daily Telegraph, Starbucks are now concentratng on China. Apparently the Chinese love the outlets.

Thanks for the comments.

Janet

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