Janet CollinsAlert Your Friends, The Clock Is Back!
April 15th 2007 07:32
Peruvian President, Alan Garcia
If you haven’t already done this, I suggest you burst out of your household, run to the nearest public space, throw your hands in the air and shout “Time has prevailed!” Embrace the person next to you and share in the joy of the clock.
On March the 3rd, Peruvian president Alan Garcia launched a national campaign against latecomers, over sleepers and meeting missers - a fight against lateness. The country of Peru has become infamous for its disregard of the clock, both analogue and digital. It is considered socially unacceptable to arrive on time for meetings and dinner parties, and an inconvenience to be in possession of any form of time keeping device. A national survey revealed that 84% of Peruvians believe their fellow citizens never meet any form of deadlines.
But Mr. Garcia has had enough! “(We must) stop this horrible, pitiful, disastrous custom of failing to be punctual”. So, in an attempt to warm his citizens to the idea of time, Mr. Garcia instated a national ‘clock’ awareness day. Sirens wailed, church bells rang and 27 million Peruvians (surrounded by giant time related mascots) were encouraged to synchronize their watches.
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